You may have seen some pics on our social channels, but for those who missed it: the world's first BALR. Flagship Store is open for business! Located in the premier shopping street of Amsterdam, the Netherlands, the store offers the ultimate life of a BALR. experience.

When you set foot inside the store, you immediately get that unique BALR. feeling. Using the latest technology to create a truly great experience, the store combines the best of digital with the benefits of being able to have the products in your hands. The first floor features a display of our clothing range and caps, while the second floor is filled with our backpacks and other travel products. Natural light beams through the windows in the back – something that’s pretty unique in Amsterdam’s city center – to give you the best impression of your new outfit.
But that’s not all: there’s a complete DJ booth with a video wall for good vibes and we have insanely big touch screens so you can easily scroll through our collection. There are just too many cool details to list here and you should check them out for yourself anyway. So when you find yourself in Amsterdam, make sure to visit our store!
Find the BALR. Flagship Store at Kalverstraat 147 – Amsterdam, The Netherlands.

To stay up-to-date about the store, follow @BALR_AMS on Instagram.

                             COPY FROM Balr.com